Principal Announces Five-Year Extension Agreement for Principal Charity Classic
Principal announces five-year extension agreement for Principal Charity Classic
Principal Financial Group® announced a five-year extension agreement with the Principal Charity Classic to continue its long-standing support for the annual PGA TOUR Champions tournament held at the Wakonda Club in Des Moines, Iowa. With the new five-year agreement, Principal will remain title sponsor in its efforts to raise money for Iowa Charities focused on supporting children in areas of education, health, financial security, and stability.
“We’re thrilled to continue our partnership with the Principal Charity Classic, which has played a crucial role in the positive impact we’ve been able to have on children in Des Moines and surrounding areas,” said Ken McCullum, board chair for the Principal Charity Classic. “The tournament draws more than 70,000 fans each year, and this year spectators can expect a strong field of PGA TOUR Champions players and new features to provide a more immersive fan experience.”
Attendees of the event will experience new amenities this year, including a fan village and a dedicated kid zone where families can spend downtime with their children throughout the tournament. The new features are an effort to provide a more seamless experience for both golfers and non-golfers who attend the annual event.
Additionally, Principal Charity Classic revealed its 2022 Sustainability Report highlighting goals to create a more sustainable tournament in alignment with Principal, the City of Des Moines, and select United Nations Sustainable Development Goals.
These sustainability initiatives include energy and carbon reduction, waste management and reduction, food systems and security, and financial support for underrepresented groups. By 2024 the Principal Charity Classic aims to achieve a 40% waste diversion and commit to a zero-waste tournament by 2032.
“We’re excited to extend our partnership with Principal for another five years and continue the positive work the Principal Charity Classic has afforded the Iowa community,” said PGA TOUR Champions President Miller Brady. “The tournament’s commitment to the new renovations and sustainability efforts to the course enables us to continue hosting the annual event and will be instrumental in making this Tour special for years to come. Those programs, along with Wakonda Club's planned renovations, help this tournament stand out for not only our players, but the fans and volunteers who support PGA TOUR Champions each year.”
“Sustainability and conservation are important to Wakonda Club members as well,” said John Ruan IV, Wakonda Club Board president. “So as our superintendent and Greens Committee work on plans with the course architect and contractors, we try to incorporate safety and sustainability in every aspect of the renovation.”
The 2023 Principal Charity Classic will take place May 31 – June 4 at the Wakonda Club. For more information, visit principalcharityclassic.com.
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About the Principal Charity Classic
1 As of December 31, 2022
Insurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. ©2023 Principal Financial Services, Inc.