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Tuesday, September 15, 2020

Principal Charity Classic raises millions again for Iowa kids Tournament raised $6.7M for charity despite being canceled due to COVID-19 

Des Moines, IA – The Principal Charity Classic, presented by Wells Fargo, today announced its 2020 tournament raised a record $6.7 million in support of Iowa kids. 

Despite being canceled due to COVID-19, sustained support from thousands of fans, sponsors, volunteers and generous individuals helped the 2020 fundraising effort to top last year’s record by more than $1 million. In total, the Principal Charity Classic has raised more than $30 million since Principal signed on as title sponsor in 2007.    

“The dollar amount is impressive and reflects the generosity of our community during a difficult time,” said Dan Houston, chairman, president and CEO of Principal®.  “More than 95% of our sponsors, ticket holders, and volunteers chose to donate to this year’s event or allocate their donation to next year’s tournament. That is an incredible testament to our collective resilience, and it makes a huge difference in the lives of Iowa children.”   

The Principal Charity Classic impacts the lives of more than 130,000 kids each year in philanthropic areas including education and culture, financial security and stability, and health and wellness. The 2020 tournament was originally scheduled for May 26-31, postponed to September, and ultimately canceled due to the ongoing COVID-19 health crisis. 

“We pivoted several times, but never lost focus on the tournament’s purpose,” said tournament director Douglas K. Habgood. “To give back to Iowa kids at this level during a time like this is remarkable.” 

The 2020 tournament trophy – which typically bears the name of the year’s golf champion – lists Iowa children as the winners this year.  

Tournament proceeds provide support to four Tournament Charity Partners in the Des Moines area: Blank Children’s Hospital, MercyOne Des Moines, the United Way of Central Iowa and Variety – the Children’s Charity of Iowa. Additionally, it supports nearly 100  Birdies For Charity programs throughout the state.   

Next year’s Principal Charity Classic is set for June 1-6, 2021, at the Wakonda Club. All tickets purchased for the 2020 tournament will be honored in 2021. For more information about the Principal Charity Classic, visit, or connect with the tournament on social media through FacebookTwitter or Instagram.   

Membership during the Classic looks like... 

Volunteering as a Hole Marshall on #10 

Watching from the Wakonda Club Skybox

Relaxing in the Member-only Hospitality Tent 

This annual PGA Tour Champions event raised $6.7 million for Iowa kids in 2020.

About The Principal Charity Classic
Presented by Wells Fargo

Great golf, great fun and all for a great cause!

The Principal Charity Classic is Des Moines' annual and award-winning PGA TOUR Champions event. Since 2007, the tournament has raised more than $23 million for Iowa children's charities. Recent competitors have included 2019 champion Kevin Sutherland, Bernhard Langer, Miguel Ángel Jiménez, John Daly and many more. 
Course: Wakonda Club 

Location: Des Moines, Iowa 

Tournament Course Par: 72 

Tournament Course Yardage: Estimated 6,833 total yards 

Format: Three-day, 54-hole stroke-play competition; no cut

Field: 78 PGA TOUR Champions Players

Purse: $1.85 million

2019 Champion: Kevin Sutherland

2019 Attendance: 83,442
Volunteers: 1,200

Economic Impact: Estimated $23 million annually

Benefiting Iowa Children's Charities: the Principal Charity Classic raises funds for Tournament Charity Partners, which are select organizations that provide a broad level of support to children of Iowa in the areas of education and culture, financial security and stability, and/or health and wellness, as well as for Birdies For Charity Partners, which include more than 100 additional children's charities across Iowa that receive support through individual pledges and contributions made prior to and during the tournament. 

Tournament Charity Partners are: United Way of Central Iowa, Blank Children's Hospital, MercyOne Des Moines Medical Center, and Variety - the Children's Charity.